Designing products

6 Design Concepts That Product Designers Should Learn

Designing products is the process of developing or conceptualizing a product or a process of presenting a product for introduction to the market. Product design as a verb is to develop a new commercial product to sell by a firm to its clients. Such a process is accompanied by a wide spectrum of activities such as research, analysis, data gathering, and market research. Therefore, it is also a significant aspect of new product creation.


There are two important concepts

involved in the product design process, which is service design and the engineering design process. To define the difference between these two concepts, let us have a detailed understanding of each. Service design is developing and assembling a product in a manner that will satisfy the required needs of the users. In short, it is the end-user that determines the final product or service. In contrast, the engineering design process deals with the entire production process of a product or service.


There are two types of designing products

human-centered design and machine-centered design in the product designers’ world. The human-centered design concentrates on using human psychology in determining the desired characteristics of a product. For instance, people’s desire for safety is measured by how easy it is to use, the level of convenience it provides, and its ability to resist injury. The machine-centered design focuses on achieving the intended function or outcome using technology.


There are key takeaways

for product designers that they should always keep in mind. First and foremost, they should identify their customer. They should identify the needs of their customers and look into their daily routine and identify how they can improve their lives and make their lives more convenient. Once they have identified their customers, they should then ask themselves if what their customers want today is also what the buyers want in the future. If not, designers should develop new designs or re-design existing products to incorporate these desired features. In addition to this, designers should also stay connected to market changes to determine how their designs can adapt to the market demands and changing consumer preferences.


Another key takeaway

is that product designers should use circular design and other graphical representations whenever possible. This way, they can better visualize the end product and understand its various aspects. Also, product designers should consider using sketches and 3D models when designing products instead of implementing real objects. Real objects often have limitations such as space, weight, and temperature. Sketching and 3D models allow product designers to easily quantify and minimize the risks associated with real objects.


Product designers

should also be careful with the type of technology used in their design solutions. In particular, they should make sure that the technology they choose is functional and accurate. In doing so, product designers avoid making unrealistic assumptions about consumers’ needs and motivations and underestimate them. Although this approach may seem counter-intuitive, it has proven to yield successful product design strategies and products with minimal cost, waste, and risk.

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